The planning & profit system for cut flower growers
November 2026 · Priority waitlistGrow flowers like a business. Not a guessing game.
Work out what to grow, when to grow it, and how to make money from your flowers.
A planning and profitability system for commercial cut flower growers, combining software, business training and group strategy support.
Powered by Living Systems Intelligence & Flower Intelligence
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Beautiful flowers don't automatically create a profitable business
You're growing flowers. But are you growing the business you want?
It's easy to spend your days planning beds, sowing seeds, managing crops and harvesting beautiful blooms. Every day you're also deciding what to plant, what to cut, what to sell and what to charge, often on gut feel.
But knowing what to grow is only one part of running a successful flower business.
You also need to know whether your crops are financially worthwhile, how much production your goals require, and whether the business you're building is sustainable for you.
What if you could plan your whole flower business with greater clarity, before committing your time, space and money?
Built for flower farmers at different stages
Building your flower business?
Turn your sales goals into practical crop plans, understand your costs and make the most of your growing space.
- Know what to grow, and how much, before you buy seed
- See whether a crop is worth it before it takes up a bed
- Build good habits from your first commercial season
Already selling flowers?
Improve production planning, identify opportunities for profit and make better business decisions.
- Find the crops and channels that really make you money
- Even out gluts and gaps across the season
- Make decisions on numbers, not memory
Ready for a more profitable, sustainable business?
Take a closer look at the relationship between your production, costs, sales and the life you want your business to support.
- Weigh what each crop earns against the time it takes
- Shape a season that fits the life you want
- Plan growth you can actually sustain
Because success should be measured by more than how many flowers you grow.
Start with your business goals
Most growers start with a seed catalogue and hope the money follows. Cut Flower Planner starts with what you want your flowers to earn, and works backwards to what goes in the ground.
Sales targets
Decide what you want your flowers to earn this season, and which channels it will come from.
Crop requirements
See which flowers, and how many stems, it takes to hit those targets.
Production plan
Sow dates, successions and plant-outs, worked back from when you need to be cutting.
Space and resources
Check it fits your beds, your hours and your budget before a seed goes in.
Financial viability
Know your costs and likely profit before the season starts, not after it ends.
The flower library
A flower library you don't have to build.
Start from an extensive, editable library instead of building every crop profile from scratch. Each flower comes with its own varieties, so you can plan down to the exact variety you grow, and add your own.
Zinnia
Example varietiesKnow what you'll be cutting, week by week.
Your plan becomes a forecast of stems by the week, crop by crop. Spot the gaps while there's still time to sow into them.
An example season. In the app, this comes straight from your own plan.
Planning and financial outputs are estimates based on growing assumptions and the information you enter.
One plan for every way you sell.
Set your targets by sales channel, and your plan grows the stems each one needs. Then see which channels are really paying their way.
Markets and farm gate
Know how many buckets you can fill each week before you book a stall.
Bouquet subscriptions
Plan enough variety to keep every week's bunch fresh and full.
Weddings and events
Check what will be in bloom on the date before you quote.
Florists and wholesale
Share an availability list by link, drawn from your own forecast.
Workshops and pick-your-own
Time your crops so there's plenty to cut on the day.
Your own mix
Add the channels you sell through and compare what each one earns.
Shaped by over 30 working growers
Our founders group of more than 30 growers are currently using Cut Flower Planner and the November release includes new features built around what they have asked for.
Plan
Weekly bloom forecast
Know how many stems of each flower you'll have, week by week, worked out from your own planting plan.
A sowing plan that writes itself
Sow dates and successions worked out from your bloom targets for seeds, plugs, bulbs and transplants, plus a seed order list built straight from the plan.
Beds planned, not guessed
Lay out your beds, see what's growing where each week, and project the stems, revenue and profit from every square metre.
Made for your climate and hemisphere
From frost-prone to hot, dry or tropical, Northern or Southern Hemisphere. Your climate zone sets the calendar, and you fine-tune bloom timings to your own microclimate.
Grow
Every planting, tracked
Follow each crop from seed tray to plant-out to harvest, logged from your phone in the field.
Fertiliser made simple
Work out what your beds need and when to apply it, without the spreadsheet maths.
Perennials planned properly
Track establishment costs and the years until first bloom for perennial crops, not just annuals.
Track and learn
Compare what actually happened with what you planned, and use your growing history to plan the next season better.
Sell
Availability list by link
Share what's ready now and what's coming with florists and customers, drawn from your forecast.
Recipes and orders
Build bouquet recipes and take orders with several flowers each, linked to your harvest.
Sales in one place
Record sales by channel, or bring them in from your Square or website exports.
Your own photos
Add photos to each variety and choose which ones your customers see.
Know your numbers
Costing
Know what every stem costs you to grow, and cost a bouquet, wedding or order properly before you set your price.
Profit by crop
See what every flower really earns once seed, inputs and your time are counted, so you can give the bed space to the winners.
Labour you can see
Track the hours behind each crop and see exactly where your time goes, and what it costs you.
Your year in numbers
Costs and income recorded as they happen, across your farm's financial year.
Intelligence that grows with your farm.
Every season you record becomes knowledge for the next. Your beds, your climate, your harvests and your sales build into a clear picture of how your farm really works. That clarity takes the guesswork out of every decision, and each year's plan starts smarter than the last.
Start with trusted figures
Plan from the flower library and proven growing figures while you get to know your own farm.
Your farm takes over
Your own bloom times, yields and prices start shaping the plan, so your forecasts fit your ground, not someone else's.
See the patterns
Year-on-year records show which crops, beds and sales channels really pay, and guide every decision you make next.
Powered by Living Systems Intelligence & Flower Intelligence
An approach that treats your farm as a living system of land, seasons, business and the person running it, so the insight you get fits how your farm actually works.
Software is half of it. The thinking is the other half.
The planning software
Your crops, beds, successions, bloom windows, harvest estimates and financial projections in one connected planner. See how every growing decision affects production and profit.
Business training
Learn to plan like a business owner. Plan Your Best Season Yet, guided onboarding and practical planning resources take you well beyond learning the software.
Strategy support
Business strategy guided by Flower Intelligence, a living-systems framework to stabilise, align, activate and transform your flower business. Informed by more than 20 years of corporate strategy and first-hand flower farming. Select memberships include a personal strategy session.
Community
Plan alongside other growers, with shared learning and support through the season.
The app shows you the numbers. The training and strategy help you make better decisions with them.
Designed by a flower farmer, for cut flower growers
Strategy that honours both your numbers and your nervous system.
Hi, I'm Natalie Wilson.
Before creating Tannorwood Flower Farm, I spent more than 20 years in business strategy and international marketing. When I became a commercial flower grower, I discovered how hard it was to connect the practical realities of growing flowers with the financial decisions needed to run a successful business.
Nothing on the market planned the way I grow and operate. Spreadsheets fell apart at succession sowing. Hand-drawn maps were tedious and never accurate. Working out bloom timing and profit was complex, and the tools I found didn't account for my microclimate.
I needed a reliable way to serve my clients and keep my peace. A tool that meant I could run my farm, not have it run me. So I built it, and every feature exists because I needed it on my own farm.
Today my work brings together practical flower farming, commercial strategy and a growing exploration of Living Systems Intelligence through Flower Intelligence.
I built Cut Flower Planner Pro for us: the backyard plot, the half-acre and the five acres plus, anywhere in the world. Frost, heat, wet or anywhere in between, it gives you a space to think clearly and make decisions that feel good in your body and are good for your business.
My goal is simple: to help growers build businesses that don't just grow beautiful flowers, but genuinely work for them.
Natalie Wilson
Founder, Cut Flower Planner Pro · Tannorwood Flower Farm, Central Coast, NSW, Australia
Questions growers ask
Your next season deserves a better plan.
Enrolments reopen in November. Join the priority waitlist to hear first.
Register to receive:
- First notice of the next enrolment opportunity
- Updates on the redesigned Cut Flower Planner Pro
- A preview of what's new
- Details of any confirmed November release offer
Join the priority waitlist
Be first to hear when enrolments reopen in November.
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